BEAN TO BAR
For Paws and People!
Brief
Create a premium brand identity for a sweet bar snack
that pairs with red wine and appeals to dog walkers.
Focus on the product's unique serve ritual.
Solution
A snack brand that pub goers could share with their dogs! This brand relies on the experience of taking your four legged friends to the pub, making the snack a must-have with your glass of red.
Branding/Packaging
[THE OBSERVATION]
Red wine pairs with dark chocolate! What if chocolate snacks could be made with a dog-safe ingredients? Bean to Bar uses carob, the dog-safe substitute for cacao. It follows the same manufacturing process as chocolate, from cacao bean to chocolate bar.
[THE SHARING EXPERIENCE]
Bean to Bar creates bar snacks that focus on the sharing ritual between a customer and their dog since the products are safe for both! The packaging for each product is complete with dog friendly elements like scent patches, tear away lids and crinkly pouches.
The packaging also includes details about the share ritual, illustrated nods to what the product looks like, while the varying logo pattern explains how the snack is split between the owner and their dog!
