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BIT CLOSE
Packed Like Sardines
Brief
Build a brand identity that takes an old fashioned food and makes it the next must-have aspirtational IT-item.
Solution
A reimagining of sardines that turns physical closeness into a bold visual and behavioural brand system.
Different Flavours of Awkward
Bit Close sardines come in different flavours that represent the intensity of awkward situations. Sardines in chilli oil signify the tense nature of the morning commute, while the lemon and herb oil represents the bittersweet nature of a crowded family reuinion. Each pack features illustrations of situations like these.
Complete with OOH advertising of Bit Close products in locations where people usually exist in uncomfortably close proximity.
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