FOURK
Strength, Style, Confidence.
Brief:
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build a narrative around a mundane object and present it in a visual way that is relevant to the object
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Solution:
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the mundanity of an object comes from its repetitive use for a single purpose. a photography campaign to advertise the object as the most versatile thing you can own
ONE, TWO, THREE, FOURK! Inspired by 60s retro infomercials, this campaign puts the ordinary kitchen item in the spotlight and aims to invite viewers to consider the versatility and adaptability of the mundane. Perhaps mundanity lies in the object's environment.
Why Spoon When You Can Fourk
The brand relies on humour and provocative messaging to drawn attention to a singular point. The idea that a brand can be built around the ordinary and still be impactful through questions and conversation
