Casket

To Die For

Brief

Create a brand of non-alcoholic drinks that does not feel like a compromise

Solution

A brand of non alcoholic whiskey that focuses on the idea of a self care ritual and a nightcap, relying on aromatics and aging ingredients for its flavours. A drink with no regrets.

Besides alcohol free whiskey, Casket features a range of flavours in instant whiskey tea bags to help celebrate the quiet night in. The brand builds on the aging process of whiskey and the brewing time of tea to create intricate flavours and personalized self care rituals for each consumer.

The packaging is complete with illustrations of root ingredients and whiskey casks as a nod to the idea of the underground, adding to the gothic tone of voice

IN LOVING MEMORY OF

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In Loving Memory Of

nights spent winding down. There have been countless stories of drinking experiences that we either regret or don't remember. Prioritize memories with Casket.

This brand is built on these forgotten stories. While some are lighthearted, others are intense regrets; either way they are relatable and deeply personal.