Brief:

Based on a location in Nottingham, observe, record and display data in a visual way

Solution

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A coffee intensity display comparing the intensity of coffee to the intensity of interactions that happen in a cafe

"It takes 45 seconds to brew a cup of coffee" - the baristas at 200 Degrees coffee in Nottingham. How many raw human interactions take place during that time frame? How many lives change? How many ring stains on a cafe table?

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This campaign began with observing and recording 45 different interactions at the cafe, ranging from lighthearted stories shared over carrot cake, to intense relationship-ending decisions made over a pot of earl grey.

Motifs and little stories

Symbols for coffee, milk and sugar alternating in intensity to visually express 45 different interactions from the cafe come together with illustrations of these interactions - putting together limited edition packaging design for coffee beans for 200 Degrees Coffee.