NOW WITH FREEDOM

Keep Talking

Brief:

create a type campaign based on the role of typography in the tension between freedom and law and order

Solution:

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a type campaign that highlights activism in the tension between universities protecting students and allowing them to express their right to peaceful protest

This tension, over the past year, has led to drastic treatment towards students, making the universities' political stances evident through actions but not words.

CONVERSATION MATTERS

Bringing light to these actions in necessary through our words and type. The campaign includes a bespoke typeface created using letters from the banners at 26 different Palestine protests across the UK. Using variable font technology, this campaign features a spin on Helvetica Now Variable - Helvetica, Now With Freedom.