EYESOAR
Don't Look Away Just Yet
Brief
Create a brand identity for a product or service that acts as a catalyst for connection. How can fleeting interactions turn into deeper connections that people remember?
Solution
Eyesoar reintroduces eyeball cards from the 70's into today's event spaces. Inspired by British radio culture, the brand lets people not only start conversations but remember them through print media.
Brand Identity
[THE OBSERVATION]
Younger generations have begun collecting physical media again. Vinyls, CDs, zines have become popular amongst event spaces because of our love of archiving things. We make so many connections without realising it. What if fleeting interactions were made tangible?
[THE VISUAL IDENTITY]
Ransom note style type, a retro colour palette and hand drawn illustrations come together to make this 70's radio culture inspired visual identity.
The cards feature the event space details, an illustration of the attendee's identity, an alias, and a scribble space to exchange short handwritten conversation. The name reflects the brand's impossible to ignore quality as well as the longevity of an interaction even after it has passed.
[THE APPLICATION]
Eyesoar would partner with event spaces, guests would provide details and customise their cards on a website, available to be collected at the event venue
[THE MATCHBOX ART]
Eyesoar leans into products intertwined with gig spaces; custom matchboxes to be exchanged or collected in smoking areas. The confrontational tone of voice acts as a token of memory helping interactions extend past the moment
[THE BRAND WORLD]
How Eyesoar exists in digital and spatial
contexts, ultimately ending up in the treasured shoebox under your bed
