MARK THE MOMENT
HSBC Red Supports You
Brief:
Create a graphics-led campaign that uses storytelling and symbolism to help HSBC own “HSBC Red” around the world, make it uniquely theirs and celebrate their Pantone colour launch.
Solution:
Mark the Moment is a campaign that showcases how HSBC supports life's biggest decisions. Travellers, business owners, and people with high disposable incomes are reminded that HSBC Red is already present in their significant moments.
Hand crafted merchandise that represents HSBC's global market. Ang Baos (red money packets) or Lagna Patrikas (Indian wedding invitations) in HSBC Red to bring together the bank's Pantone colour and the existing significance of red in various cultures.
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The countless cultural meanings of red allow people across so many countries to relate to and resonate with a brand. What if HSBC focused on these relatable moments that already bring people together?
