BEAN TO BAR
For Paws And People!
Brief
​
Create a premium sweet bar snacks brand that pairs with red wine and appeals to dog walkers. Consider a unique serve ritual for the product
and market the experience.
Solution
Red wine and dark chocolate! A match as perfect as the pub goer with their four legged friend.
But dogs can't have chocolate!
Bean to Bar replaces chocolate with the theobromine free substitute, carob. Carob follows the same manufacturing
process as chocolate, from cacao bean to chocolate bar
reflected in the brand name.
For Paws and People?
Bean to Bar creates bar snacks that focus on the sharing ritual between a customer and their dog since the products are safe for both! The packaging for each product is complete with dog friendly elements like scent patches, tear away lids and crinkly pouches.
The packaging also includes details about the share ritual, illustrated nods to what the product looks like, while the varying logo pattern explains how the snack is split between the owner and their dog!
